Creatives In Bombarda - João Vasconcelos

With a background spanning communication, strategy and creation, his work has closely followed the transformation of media and the emergence of new ways of producing and distributing culture.

“I created Canal 180 to apply everything I had learned - and to learn everything I still didn’t know.

 

Q: What was the vision behind creating Canal 180 in 2011?

A: In 2011 I was working at BBDO and had the opportunity to closely follow the digital transformation in communication. There was a revolution happening — Web 2.0, new sharing dynamics and a generation of creators emerging with accessible tools.

Canal 180 emerged in this context as a provocative idea: launching a TV channel at a time when traditional television was losing relevance. The goal was to give visibility to this new generation of creators.

Q: What do you consider the greatest privilege of your work?

A: Being in constant contact with creators — seeing ideas emerge and learning from talented people every day.

That starts within the 180 team itself, which has brought together multiple creative generations over the years.

Q: What motivated projects like 180 Creative Camp and 180 Media Lab?

A: 180 started with limited resources but great ambition. From the beginning we collaborated with creators worldwide, so instead of going to them, we brought them to us.

That’s how 180 Creative Camp was born — a collaborative space for artists, designers and students.

Q: What do you enjoy doing outside of work?

A: I enjoy travelling, sports and consuming culture — discovering new things keeps my perspective fresh.

Q: Why did you choose Bombarda as your location?

A: After several years at UPTEC, we wanted our own space.

Bombarda was a natural choice — an artistic neighbourhood full of creative energy. We wanted a physical presence and an open window to the street, which led to the creation of Gallery 9:16 with FAHR.

Portfolio

Canal 180 develops projects that combine audiovisual production, curatorship and artistic experimentation.

Series: Diretor ID
“Director ID” is a documentary series by Canal 180 in which filmmakers create audiovisual self-portraits, revealing their perspective and creative process. A personal exploration of identity through the camera.

Event: 180 Creative Camp
An annual collaborative creation event held in Abrantes, bringing together artists from different countries and disciplines — design, architecture, animation, film, photography and more.

Projecto: New Activists of European Culture
A seven-episode documentary series about the future of European culture. Produced by Canal 180 in collaboration with the project We Are Europe.

Live at the Canal 180 Office
Multi-instrumentalist Annie Clark, better known as St. Vincent, performed “Cruel” live at the Canal 180 office, in a new 360-degree filmed session.
The track is part of her album Strange Mercy.

How to collaborate

Canal 180 operates as a creative platform and production studio, creating audiovisual content for brands and cultural institutions.

Contacts
Email - info@canal180.pt 
Address - Rua Miguel Bombarda 425, Porto
Website
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